Nobody wants to spend a ton of money on web design, but everyone is beginning to realize just how important this online portal is to running a successful business these days. People no longer look in the yellow pages to find local vendors; they go online, do Google searches, and view websites to compare prices and shop. This means that your website becomes not only the first contact that many consumers have with your brand, but it is also a potential point of sale. So if your site is boring or difficult to navigate, or worse, you have no website at all, consider that you’re doing competitors a big favor. And although you have to spend money to make money, you don’t necessarily have to spend a lot in order to get a workable and attractive website that offers your customers everything they need. Here are just a few ways that you can save some money on the web design process while delivering the goods to consumers.
Keep it simple. There aren’t too many businesses out there that need to spend major money building a site, adding bells and whistles, and undertaking frequent overhauls. What you really need is a clean layout, easy navigation, and an interface that represents your brand. So don’t go crazy. If you must, find things you like on other sites, make a list, and then narrow it down to a couple you’d like to try on your own site. Just make sure that any additions increase both function and form.
