It’s easy to view shipping and handling as an after-thought in an e-commerce business. After all, the difficult part is selling the product to the customer. However, consumer trends show that delivery times and prices are now a key consideration in buyer decisions. This article takes a closer look at what customers want from shipping and how to meet their expectations.
Consumer Trends
Customers are increasingly heading online to make their purchases as they are always searching for the best deal. Digitally connected consumers from all over the world can access your items and they’re all looking for lower prices and greater convenience when making their purchases. This can open new markets and reach customers that would have previously been unattainable with just a brick-and-mortar store.