Getting a business off the ground is no easy task. Start-ups everywhere are struggling in a rough economic climate that is forcing them to make the most of limited funds. Marketing is especially important in the early stages of a business’s life, but a lack of funding makes it very difficult for startups to promote their names. Fortunately, there are some great ways to market your start-up without spending over your limit.
A Business Website
Every company in business today should have a website. More business is done online than ever before, and your company’s website will be an extremely important asset to you in the coming years. Your website is the center of your online presence, and it will lend you both exposure and credibility. Best of all, websites are inexpensive to build and maintain. The business website should be a cornerstone of any start-up’s marketing strategy.
Local Canvassing
Never forget the importance of marketing to your local community. People in your immediate geographic area will be your primary customers in the early development of your start-up, so be sure to market to them directly. Canvass neighborhoods with flyers and promotional posters to advertise your new business. This can be done with practically no funding at all, so don’t be afraid to get out to the streets and market your business the old fashioned way. You may be surprised at how well this old technique works.