Browsing Tag

marketing tips

Business

The Evolution Of Marketing Trends

Evidently, there is a huge gap between the trends of marketing from a few years ago compared to now. Nevertheless, there are some re-occurring similarities that seem to follow us through the years.

If businesses were to ignore the forever growing and changing marketing trends, then they wouldn’t make it into the next few years of successful marketing. It is very important to keep up with the changing markets and implement new strategies on an ongoing basis in order to keep up with the marketing industry. Take Tatango, for example. Their software helps you keep track of the latest political trends and can aid you in your political fundraising efforts, if that is what you are passionate about.

Here is a brief look at the evolution of market trends.

September 20, 2017

Business

Budget Friendly Marketing Tips For Christmas

Quite contrary to popular notions, effective marketing does not always require a huge budget. There are cost effective ways to propel your brand name among clients and peers alike. With the festive season round the corner, it’s time to revamp your existing marketing strategies in a major way. Christmas is perhaps one of the best times to connect with consumers. Retailers expect to rake in huge profits considering the spending propensity of customers, but they are required to adopt novel marketing techniques in order to prove successful in wooing these customers.

Cards or greetings

Sending over corporate e-greeting cards is a cost-effective way to establish long-standing relations with consumers. It complements your efforts to propel your brand reputation in a major way, without taking a toll on your finances. It is a great way to honor your clients and acknowledge your association with them through heartfelt wishes. The e christmas cards for business can be customized with touching personalized messages or images and to showcase your creative skills and bolster your brand value among clients. They are more budget friendly than your traditional greeting cards because you do not need to recruit a separate professional to hand-write these cards.

September 20, 2014

Business

5 Ways To Save Money On Marketing And Promotion For Your Business

Whether you manage a small business or your large company has simply fallen on hard times during the ongoing recession, you might be looking for marketing and promotional strategies that will see you through to an economic turnaround. And you’re no doubt keen to save some money in the process. As it turns out, you’re not alone in this sentiment, and as such, you don’t have to reinvent the wheel. You can rely on the experience of others when it comes to penny-pinching marketing strategies that pay off big. Here are a few tips to help you get started.

Unified branding. Before you ever start down the path of marketing and promoting your business you need to come up with a branding strategy that aptly presents your image to the public. This could include a diverse array of elements, including a mission statement, logos, and even a patented color (think Coke red, T-Mobile pink, or the McDonald’s golden arches, for example). When you’ve developed a unified branding scheme ahead of time you’ll save yourself a lot of time, trouble, and money on updates later on.

March 24, 2013

Business

Inexpensive Marketing Techniques For Start Ups

Getting a business off the ground is no easy task. Start-ups everywhere are struggling in a rough economic climate that is forcing them to make the most of limited funds. Marketing is especially important in the early stages of a business’s life, but a lack of funding makes it very difficult for startups to promote their names. Fortunately, there are some great ways to market your start-up without spending over your limit.

A Business Website
Every company in business today should have a website. More business is done online than ever before, and your company’s website will be an extremely important asset to you in the coming years. Your website is the center of your online presence, and it will lend you both exposure and credibility. Best of all, websites are inexpensive to build and maintain. The business website should be a cornerstone of any start-up’s marketing strategy.

Local Canvassing
Never forget the importance of marketing to your local community. People in your immediate geographic area will be your primary customers in the early development of your start-up, so be sure to market to them directly. Canvass neighborhoods with flyers and promotional posters to advertise your new business. This can be done with practically no funding at all, so don’t be afraid to get out to the streets and market your business the old fashioned way. You may be surprised at how well this old technique works.

February 16, 2013

Business

Inexpensive Ways To Market A New Business

If you happen to run an online business, you’ve no doubt managed to save a ton of money on launching your enterprise. But even if you’ve avoided the overhead of a brick-and-mortar setup (lease, utilities, security, equipment, staff, etc.), there are some expenses you can’t escape. In fact, you may find that advertising for a business that lacks a real-world location ends up being more expensive since you can’t exactly benefit from walk-ins or potential customers spotting your sign as they drive by. Luckily, there are ways to save on marketing your new business regardless of whether it exists in a busy shopping center or only in the virtual arena. Here are just a few tips and tricks that can help you to reach the masses without completely blowing your budget.

Online and mobile options are a good place to start in this day and age, and you may be surprised at what you can accomplish by swapping time for money. In truth, you really must begin by securing a domain name, finding a reliable web host, and putting up a website. Consider that your virtual storefront is likely to be your first point of contact with new customers (even if you have a real store or office, as well). This means that it needs to be both available (no blackouts or broken links) and impressive, which is going to cost you some. However, it will be money well spent since your website is the hub of all your online efforts.

From there you can bolster your online presence through search engine optimization (SEO), and adding a blog to your site can definitely help in this regard. You should also hop aboard the social networking bandwagon by creating professional profiles. The trick here is not to over saturate by joining every social media platform out there. As a new business owner you simply don’t have the time or resources to keep up (at least not if you want to get some actual work done). Instead, select targeted sites that might offer you the best advantages.

January 27, 2013