If you’re someone who already owns a business or is about to start one, you are probably aware of the fact that there tends to be some pretty stiff competition out there. That’s a big part of the reason why over half of all companies close their doors within the first five years of opening them. Well, that and the fact that many try to cut corners on their marketing.
And here’s the thing: Even if you do have an awesome product or service, how much is it going to matter if no one really knows that it exists? That’s why we feel that it’s extremely important to make marketing a top priority. So, if you’re looking for some cheap and effective techniques to get the word out about your business, we have five solid ones for you below:
Cultivate relationships in social media. Aside from the fact that having accounts on Facebook, Twitter, Linked In, Instagram and even Pinterest are great ways to market your business, it’s also an easy way to connect with newspapers, magazines, radio stations, blogs and other media sources that you probably wouldn’t be able to any other way. So look for publications and other platforms and reach out to a podcasting marketing agency that serves your demographic and try connecting with them. You never know what interview or story about you or your company could come out of it.