Browsing Tag

marketing

Business

The Evolution Of Marketing Trends

Evidently, there is a huge gap between the trends of marketing from a few years ago compared to now. Nevertheless, there are some re-occurring similarities that seem to follow us through the years.

If businesses were to ignore the forever growing and changing marketing trends, then they wouldn’t make it into the next few years of successful marketing. It is very important to keep up with the changing markets and implement new strategies on an ongoing basis in order to keep up with the marketing industry. Take Tatango, for example. Their software helps you keep track of the latest political trends and can aid you in your political fundraising efforts, if that is what you are passionate about.

Here is a brief look at the evolution of market trends.

September 20, 2017

Business

5 Tips To Help Companies Save Money On Web Design Expenses

Nobody wants to spend a ton of money on web design, but everyone is beginning to realize just how important this online portal is to running a successful business these days. People no longer look in the yellow pages to find local vendors; they go online, do Google searches, and view websites to compare prices and shop. This means that your website becomes not only the first contact that many consumers have with your brand, but it is also a potential point of sale. So if your site is boring or difficult to navigate, or worse, you have no website at all, consider that you’re doing competitors a big favor. And although you have to spend money to make money, you don’t necessarily have to spend a lot in order to get a workable and attractive website that offers your customers everything they need. Here are just a few ways that you can save some money on the web design process while delivering the goods to consumers.

Keep it simple. There aren’t too many businesses out there that need to spend major money building a site, adding bells and whistles, and undertaking frequent overhauls. What you really need is a clean layout, easy navigation, and an interface that represents your brand. So don’t go crazy. If you must, find things you like on other sites, make a list, and then narrow it down to a couple you’d like to try on your own site. Just make sure that any additions increase both function and form.

April 19, 2013

Business

Developing An Internet Marketing Strategy For Your Business

Managing a successful business in today’s modern society requires an understanding of the internet and how to go about marketing products, services, and websites with the use of it. When you are thinking of using the internet as part of your own marketing strategy, it is important to develop a plan prior to launching your online campaign to help with gaining knowledge of when to post, where, and how to track the effectiveness of your overall plan. Utilizing the internet to help with marketing has many advantages, including the ability to drastically reduce your advertising and marketing budget.

Market Research Essentials

Before you start working on launching your promotions online, understanding your market of consumers is necessary to get ahead with the use of the internet. Researching the market you want to appeal to can help to determine any specific age groups, genders, or even various states and countries that you should target more often when your internet marketing campaign goes live. Utilizing focus groups may also be appropriate if you already have a large business with a sizable audience. By using focus groups, you can find the best route for advertising and even launching your own website or online presence from opinions and advice of loyal fans and current consumers.

September 17, 2012