The stock of Disney has been remarkably strong over the long term, with the House of Mouse being up by more than 190% over the last 5 years. Although Disney stock has shown a pullback of over 150% since record highs reached in 2015, the weak market, as well as disappointing earnings, has meant that Disney has been down in the last quarter. Despite this, if investors seek a solid business to trade as an asset, then they should typically trade Disney stock, especially if they are long term investors. This also means that companies like Disney are an ideal investment for binary options traders right now.
A Rock Solid Business
One of Walt Disney Company’s most important and profitable assets is ESPN. For this reason, any decline in viewer subscriptions is a disaster for Disney. However, all current indications point toward ESPN being in a good position to adapt regardless of the current revolution featuring cord-cutting in the company. The ESPN network is unparalleled in terms of providing live sport and updates. According to market research, ESPN commanded about 83% of the sports-related television viewing in the US in 2015. In addition, the station has a mammoth 96% share of all live sports broadcasting which gives it a large advantage when it comes to advertising revenue.