The whole point of shopping online is to get exactly what you need within minutes, which is why every single second counts. As soon as a customer reaches your home page, the clock starts ticking. Your mission is to get them to the online checkout page as quickly as possible, and there are five ways you can accomplish this mission.
Prevent Loading Delays
Loading your website with all the impressive bells and whistles available, such as Flash and catchy media clips, might seem to be a great idea in concept. However, keep in mind your customers will be forced to wait for these features to load completely before they reach the core content of your website. One study confirmed 30 percent of your unique visitors will leave your website without any hesitation if it takes longer than 6 seconds for your web page to load. A one-second delay can result in a seven-percent reduction in your conversion rate, according to Kiss Metrics.