The world of business is becoming ever more competitive, and smart entrepreneurs know that the only way to achieve sustained success is to increase their profitability as much as they can without cutting back on the affordability or quality of the product or service they offer. Sometimes it’s the little things that make the most difference, as every savings of time and money can give a business a competitive edge over their corporate rivals. With that in mind, here are three simple ways to make your business more efficient and more profitable.
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If you’re someone who already owns a business or is about to start one, you are probably aware of the fact that there tends to be some pretty stiff competition out there. That’s a big part of the reason why over half of all companies close their doors within the first five years of opening them. Well, that and the fact that many try to cut corners on their marketing.
And here’s the thing: Even if you do have an awesome product or service, how much is it going to matter if no one really knows that it exists? That’s why we feel that it’s extremely important to make marketing a top priority. So, if you’re looking for some cheap and effective techniques to get the word out about your business, we have five solid ones for you below:
Cultivate relationships in social media. Aside from the fact that having accounts on Facebook, Twitter, Linked In, Instagram and even Pinterest are great ways to market your business, it’s also an easy way to connect with newspapers, magazines, radio stations, blogs and other media sources that you probably wouldn’t be able to any other way. So look for publications and other platforms and reach out to a podcasting marketing agency that serves your demographic and try connecting with them. You never know what interview or story about you or your company could come out of it.
Welcome internet users and potential business owners. This short post is going to serve as a vehicle for me to discuss some of the broader aspects of what makes a successful modern advertising campaign. The things I’ll be talking about are not specific to website advertising, but rather these principles will generally transcend most mediums and context barriers. The focal point of my case study is in brand recognition and memorability of an advertising campaign.
Select a Simple Logo
Okay so to begin please visit one of the Wonga sites. I’ve linked to their South African domain (you’ll see why in a moment.) But for now you should observe the iconic blue speech bubble graphic that forms the logo for ‘Wonga’. I feel like this simple logo is well on it’s way to becoming iconic. Of course it still needs the white text to make it 100% clear who is being represented but the Wonga team are pumping a lot of time and effort into reinforcing this logo. They’re spending millions of pounds on football team sponsorship, television, radio and online advertising. Although their advertising campaigns are through a diverse range of media, it is always the simplicity of their minimalist logo that people will be remembering. This will go from strength to strength and help to solidify their brand identity to the point where people will instantly recognize the brand.
Whether you manage a small business or your large company has simply fallen on hard times during the ongoing recession, you might be looking for marketing and promotional strategies that will see you through to an economic turnaround. And you’re no doubt keen to save some money in the process. As it turns out, you’re not alone in this sentiment, and as such, you don’t have to reinvent the wheel. You can rely on the experience of others when it comes to penny-pinching marketing strategies that pay off big. Here are a few tips to help you get started.
Unified branding. Before you ever start down the path of marketing and promoting your business you need to come up with a branding strategy that aptly presents your image to the public. This could include a diverse array of elements, including a mission statement, logos, and even a patented color (think Coke red, T-Mobile pink, or the McDonald’s golden arches, for example). When you’ve developed a unified branding scheme ahead of time you’ll save yourself a lot of time, trouble, and money on updates later on.