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Practical Money Saving Tips When Designing Your E-Commerce Site

The modern business world is rapidly changing like a whirlwind and you can only survive if you are fully versatile. One of the greatest changes over the last one and a half decades has been the rise of online business.

Optimizing on Internet Numbers

With over 2.5 billion people projected to be online by the end of 2014, it makes sense for you to leverage on this market. The best way to do this is to set up an ecommerce site to display your products and services while also interacting with your niche market.

Easier Said Than Done

However, this is easier said than done, as every startup business owner will tell you. Many ecommerce platforms have failed due to poor web design and more importantly wrong choice of a Content Management System (CMS).

It is however understandable that the cost of web design and getting the best CMS can be prohibitive for your business especially at the beginning. Moreover, your business needs a database to ensure smooth operations and user-friendly experiences, which can be overwhelming for you.

November 2, 2014

Business

Choosing A Wireless Card Reader For Your POS System

Wireless billing systems are here to stay. Vendors like Shopify are now offering innovative but miniature credit card terminals. These terminals can be plugged into tablets or smartphones to process payments and they are turning out to be quite popular.

Unfortunately, retailers have yet to be convinced to invest in these systems, says Transfirst. They were already using traditional credit card readers to process payments. They had also paid a substantial amount of money to the vendor and the bank, and they were not willing to shift over to wireless terminals so suddenly. Moreover, the general idea was to wait and watch as technology usually changed quickly. Retailers thought that wireless systems would not be useful. There was also a chance these wireless POS system would not gain popularity with customers and it would be a useless investment.

This Perception Is Not True.

Wireless systems are the next step in POS evolution. According to Mobile-Financial, more than 40 percent of small business owners have already shifted over to miniaturized credit card readers. The reasoning for this was simple. Small business owners could not afford traditional POS systems. These systems cost anywhere from $10,000 to about $15,000 or more. They could not afford to pay the rental charges for traditional credit card readers as well. As a result, they usually turned away customers who proffered credit cards. This was particularly true for business owners who did not have brick-and-mortar stores. The newer tablet-based wireless POS systems could be operated through a smartphone or a tablet and they were very easy to use. Customers could collect payments from anywhere and they have now become an accepted method of collecting payments-on-the-go from customers.

October 28, 2014

Business

Understanding How Entrepreneurs, Innovation And Franchises Relate

Entrepreneurs are the type of individuals who are often at the forefront of innovation. They revolutionize the way customer service works, create new inventions, and market ideas that groups of people will ultimately use to make their lives better.

Their profession is not only unique, but it is also something that’s filled with excitement, challenge and adventure.

What is an Entrepreneur?

An entrepreneur is an individual who works for themselves. They have forged forward with a unique path that allows them to be both their own boss and the star employee of their business. Every ounce of success that their company gains or failure that it endures ultimately falls upon the shoulders of the entrepreneur.

They are often required to have a wide array of skills, ranging from accounting to marketing and business management, which allows them to perform their unique duties on a daily basis. They need to excel in at least one field while having a basic understanding of how other aspects of their business performs in order to succeed.

October 16, 2014

Business

Budget Friendly Marketing Tips For Christmas

Quite contrary to popular notions, effective marketing does not always require a huge budget. There are cost effective ways to propel your brand name among clients and peers alike. With the festive season round the corner, it’s time to revamp your existing marketing strategies in a major way. Christmas is perhaps one of the best times to connect with consumers. Retailers expect to rake in huge profits considering the spending propensity of customers, but they are required to adopt novel marketing techniques in order to prove successful in wooing these customers.

Cards or greetings

Sending over corporate e-greeting cards is a cost-effective way to establish long-standing relations with consumers. It complements your efforts to propel your brand reputation in a major way, without taking a toll on your finances. It is a great way to honor your clients and acknowledge your association with them through heartfelt wishes. The e christmas cards for business can be customized with touching personalized messages or images and to showcase your creative skills and bolster your brand value among clients. They are more budget friendly than your traditional greeting cards because you do not need to recruit a separate professional to hand-write these cards.

September 20, 2014

Business

The Importance Of Building And Maintaining Good Credit For Your Business

Even if your business is virtually a one-man band (which is to say, you are self-employed), it’s not a bad idea to establish a separate business entity, such as an LLC, an S-corporation, a C-corporation, or some other type of company as a way to avoid added taxation, limit liability, and protect your personal assets. And one of the greatest benefits you’ll gain along the way is the option to start building credit under your legal company name. You might not think it is terribly important to separate your personal credit score from your business credit rating. But what if you have to file bankruptcy personally, just for example? What if your business faces a liability lawsuit? You don’t want your business to get dragged down with you, or vice versa. The point is that building and maintaining business credit is important. Here are a few reasons why you need to establish good credit for your company.

For one thing, a separate credit identity can help to lend credibility to your business. If, at some point, you’re seeking lenders, investors, or partners, having a solid credit history established on behalf of your business can legitimize it to other business interests, improving your prospects. Even vendors along your supply chain may be more likely to do business with you when your credit is in good standing. And creditors will certainly look more favorably on the prospect of offering your business lines of credit when you’ve shown a proven ability to pay in a timely manner, building and maintaining your professional credit score along the way.

September 4, 2014

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