Before establishing your business, you likely consulted a friend or an expert for advice. Or maybe you didn’t. Instead, you decided to DIY by searching the internet on what you’ll need to kick off and maintain your UK business.
Without much brainstorming, we can predict that one of the consulted sources emphasized the need to have a website. After all, it’s a no-brainer, every business needs a website to boost its online presence, generate traffic, attract leads, etc. But is that all? What about mobile apps?
Mobile apps are another important digital tool businesses can leverage to compete with other businesses, increase sales and revenue, build brand value, etc. But does your business need one? If yes, why?
If you aren’t sure of why your business needs a mobile app, you are in the right place. Here are five reasons why you should consider building a secure mobile app for your business.
What is a Mobile Application?
If you have the Facebook, WhatsApp, Telegram, or Snapchat application, you already know what an app is. But, if you don’t, here is a little explanation to help you.
A mobile application—aka mobile app—is a type of app software made to operate on a mobile device, like a typical smartphone or tablet computer. Mobile apps are designed to provide users with similar services to those available on PCs.
Apps are small and can often be downloaded or pre-installed on your mobile devices. Their primary purpose is to provide utility and value to users, so ensure you have that in mind when creating your business mobile app.
Five reasons why your business needs a mobile app
- Increases Sales
The goal of every business is to make profits and scale up. While leveraging different marketing strategies remains the go-to trick for increasing sales growth and making profits, creating an app can also be of great significance.
How is that possible?
You see, with the help of promotion, bonus, and discount push notifications, you can persuade customers to buy from you. You can make direct and quick contact with users who have your app.
For instance, a company can send unique offers to customers who live around their store or office with the aid of geolocation tech offline. That’s not all! Mobile apps make online shopping and payment easy. With the click of a button, your customers can order products in the comfort of your home while sipping a cup of coffee or watching your favorite football team play.
- Use in Advertising
Advertisement is the lifeblood of every business in the UK. Each year, several businesses spend a huge amount of money on their existing marketing campaigns while some come up with new ideas and techniques to attract clients and get their attention.
In a world where people get bored by repeated marketing techniques, it’s best that you develop new and exciting ways to advertise your products. Creating an app is one of those ways. With the help of App developers UK, you can create a mobile app for your business that enables you to advertise your business in unique, effective, and exciting ways. With this app, you can get feedback, which will come in handy in further enhancing your advertising strategy.
- Audience Building
Trying to make a significant profit without establishing relationships with your customer is like starting a car without fuel. In essence, building strong customer relationships is key to getting more customers and scaling your profit.
While there are several ways to establish a strong relationship with your audience, creating an app remains one of the most effective. With an app, customers are free from the difficulty of trying to remember your web address or searching for your business on Google. Rather than go down that road, they can easily open the already installed app and perform whatever task they want to do.
- Stand Out From The Competition
Your business has a lot of competitors vying for your potential customer’s attention. If you wish to beat them at their own game, you’ll have to stand out. And by that, we mean coming up with something that makes you different from “the rest.” An app can help you do that!
Imagine being the only business in your neighborhood with a mobile app? Definitely, such an initiative will put your business in the spotlight in your neighborhood. And when that happens, customers will likely look forward to having those apps on their mobile devices and doing business with you.
5. Better Customer Service
Statistics indicate that UK businesses are losing £37 billion per year due to poor customer experience. To ensure that your business doesn’t join this bandwagon, what do you do? Among the many measures that might help, creating a mobile app is one of the most effective.
Customers expect a quick response to their queries. In fact, waiting for over 45 seconds to get a response is considered poor customer service, based on statistics. The longer the customer has to wait, the chances of them leaving is higher.
However, such frustrating delays can be reduced with mobile apps, which allow customers to connect with assistants and get a quick response to their queries. Plus, based on the FAQs outlined by a business, these processes can be automated with Chatbots.
Chatbots are software or computer programs that imitate a human while conversing with customers to resolve their queries. Mobile apps equipped with this feature can provide instant answers to a customer query, thus enhancing a business’s customer service efforts.
Features you should consider on your mobile app.
Your business app needs to be appealing and user-friendly to have any significant effects. It should also contain key features that offer value to customers and boost their experience. Here are some key features you should consider integrating into your business’s mobile app.
- Simplicity
- Quick loading time
- Social media integration
- In-App Payments
- User Feedback
Conclusion
An app can be a significant addition to your business, just like a website. With these two digital platforms set up, your business is bound to attract lots of customers. However, you should note that a bad app wouldn’t help your business in any way. Instead, it might end up ruining your reputation. So, ensure you provide your website with the right features and outsource its design to a professional app development company.
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